What do we see when we enter a store? Products!
And products packed in beautiful packaging instantly catch our eyes. We look at them to praise their exterior cover even if we don’t want them. But what if we are standing in front of a rack to buy a product?
You would surely pick the one that appears more beautiful (appealing) to your eyes. This is the effect that brand packaging can create.
The packaging is not just sportive material, it has become a marketing tool. It can make or break your brand or a new product.
Though appearances can be deceptive, looks matter a lot. Wrong packaging can sack you before you even get started. There are plenty of reasons behind it like colors, material quality, design, and safety. Nobody likes to buy a product that has dull, boring packaging, right?
Packaging becomes more important when you are running a brand. Customers like glittery packaging boxes with trendy designs.
And you can earn their trust and boost your revenue through branded packaging.
Using packaging as a marketing tool is very easy. If you know how to get benefits from packaging, you can double the revenue. The functions of packaging vary with the product and how you use it. In fact, you can design the marketing strategy of your brand around it.
Packaging can help you convey messages to people that are hard to reach. You can use trendy tulip boxes to attract customers that are walking around in the mall.
Packaging also has the ability to become the face of your company. Think about big companies like Apple, Adidas, or any other major brand. They all use simple packaging but you can instantly recognize their brands. You can also get the same recognition by employing a brand packaging strategy.
Here’s how you can use packaging as a marketing tool. Keep these factors in mind while packing your products in custom packaging boxes.
1. Inspire with Creativity
If you are running a brand, you already know the value of creativity. Customers tend to buy products with innovative design packaging. They appreciate the creativity that a brand puts into custom packaging boxes. It simply tells them that the brand cares about its customers and aesthetics.
You can use custom cardboard boxes that come with a pop-up. Similarly, you can get cut-out boxes for beauty products.
2. Add an Emotional Touch
Packaging can trigger an emotional response if you use the right color pallet. You need eye-catching designs depending on your products. For instance, you need unique bakery boxes to pack cookies. You must pack them in such a way that makes them attention-grabbing for customers.
Use branded boxes that can obtain an emotional response. Beauty kit boxes for eyeliners, hair shadows, and other products need an extra touch of sentiments. So, you must try to add emotions with colors, designs, and logos.
3. Print Valuable Information
Detailed information on your custom packaging boxes make shopping easy for clients. People prefer to buy products that come with labeled packing.
You can educate your customers by providing the necessary information. This may include ingredients, safety advice, and/or how-to-use guidelines. Also, you must keep in mind the needs of customers while designing your packing boxes. You can prepare packaging by printing information about upcoming events such as Olympics or world cups. This will help your brand resonate with customers.
4. Clear and Concise Brand Image
An innovative, eye-catching box with essential guidelines makes (a) perfect packaging. But your brand packaging also needs an identity for itself. It needs a logo that can represent your brand. Many customers don’t buy products that lack brand image. They want to know whose product it is to know what they are buying.
Your product must carry a logo or at least a brand name. Try to write it boldly and clearly to let customers know that you own your products. This is an important and essential part of brand packaging.
5. Commit to Quality
Glitter designs are necessary for custom cosmetic boxes but not for all products. Game boxes or bottle boxes require quality more than a dazzling design. Though people like unique box designs with sparkling colors, they also want quality.
Your brand can’t sell products if customers are constantly complaining about poor packaging. Quality should be your first preference while picking packaging materials.
6. The Recycling Factor
Brands are shifting their marketing strategies toward generation Z and millennials. And you can connect with them by picking eco-friendly boxes. Tell them how you are playing your part in the climate change campaign. Use packaging materials that are biodegradable or easy to recycle. Encourage them to reuse or recycle the packaging for better brand exposure.
Brand packaging is a crucial part of the marketing strategy. Packaging can charm, fascinate, and engage customers to try your product. Also, an alluring design can offer visibility and exposure to your products on the shelves. Sturdy and stylish boxes with the right message can win the hearts (peak the attention) of your customers. It (you) can earn
you their loyalty and ensure maximum revenue for a long time.
With over 10 years of experience in industrial packaging and a passion for graphic design, Joshua has become a leader in the field. Joshua uses expertise to create innovative packaging for all kinds of custom boxes that not only meet clients' needs but also stand out on store shelves. Joshua's attention to detail and commitment to quality has earned them a reputation as a reliable and trustworthy professional.
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