Packaging literally can shape the identity of a product or brand.

Think about any big brand and you’ll find one thing in common.

Its packaging is more intriguing than its competitors. They glamorize their products to grab customer’s attention, why? That’s because customers usually evaluate products by their packaging.

They want to take a look before making a purchase.

And alluring and compelling packaging can intrigue first-time buyers.

In fact, many experts now (are now doing) packaging among the other (according to the) 4 Ps of marketing. Product, Place, Promotion, and Price along with (the) Packaging. Here are a few important things to know about packaging.

7 Basic Things to Consider in Packaging

Packaging can help your business if you know how to use it well. There are various things to consider in the packaging process. But most features and aspects vary depending on the industry and your product. We’ve picked 7 basic things about packaging that you must know. Here are the factors that can help you build brand recognition

1. Quality and Functionality

When it comes to packaging, quality should be your first priority. Product packaging is effective as long as it can protect the product against damages. It doesn’t matter how creative or appealing your design is if it couldn’t (can’t) protect the product. So, ensure that you are investing in the right quality of the material.

You need high-quality material that can secure your products. Your product needs protection until it is delivered to the end customer. It’s better to use quality and durable material than replacing the damaged shipments.

2. Focus on Target Audience

Product packaging is meant to please the customers and consumers. To manufacture such effective packaging, you must focus on the target audience. Try to understand the desires and needs of the consumer market. Your packaging must always look good on the shelves with unique colors and designs.

3. Flexible Shape and Size

While deciding shape and size, you must pick standard designs. There are various reasons why you should do so.

Picking the standard packaging size improves handling and transportation. The right size also offers convenient storage. Plus, you can avoid the extra cost of personalized packaging. You can enhance brand recognition and visual impacts with smart design choices. Creative patterns or bold colors can make a standard design stand out among others.

4. Following Regulations

Your packaging must be under legal guidelines and industry regulations. You can enjoy sustainable packaging production by following regulations. Hence, you don’t have to pack your product in a different box every year. Sustainable packaging design always earns brand recognition among customers.

For instance, if the vape industry demands eco-friendly packing, you must follow it. You can not only avoid penalties but can also create an eco-conscious image for (your) brand.

5. Production Process

Companies often don’t care about the production process while designing product packaging. They don’t consider packaging as a part of product creation. Companies think that creating packaging boxes is easy. As a result, they sometimes have to face issues about the unavailability of packaging. So, what’s the solution to this problem?

First of all, pick unique designs for your beauty kits that are easy to manufacture. Stick with a specific design instead of changing every 6 months. And if you are reordering, the order in large quantity to save logistical costs.

6. Words Are Key

You know what your product’s value but how to tell your customers about it? Of course through words that are in the marketing language. But it’s also important to display your message properly on the packaging. Catchy lines with appealing words are the heart and soul of packaging marketing.

You must consider your sales channels and think about the target audience. Try to use words that can engage customers and are associated with sales.

7. Right Colors and Fonts

Picking the right colors and fonts is very crucial for your brand. You must choose them keeping in mind the target audience. They can set the tone of your brand and evoke emotions. Choose colors and fonts after considering sales channels, vendors, and the end customer.

Takeaway Words

Packaging is your last chance to make a sale. But it’s often the best chance as customers are finalizing their decision. Customers are often not sure about what they should buy and make a decision based on emotions. So, if you can convince them through packaging, you can sell your product. All you have to do is use quality material, colors, and fonts. And don’t forget to use a standards size packaging with compelling words.