Nature-inspired products made in an ethical eco-conscious way are what the beauty industry demands from beauty brands. Sustainability, authenticity, and a deeper connection to nature have led cosmetic brands to focus on biophilic designs making it a strong trend. Custom cosmetic packaging boxes displaying biophilic visuals are bought and trusted more in this era of conscious buyers. This article will tell you what exactly is a biophilic design and how can you use it to enhance your packaging in a better way to boost sales.
What is Biophilic Design?
Biophilic design is incorporating elements that represent nature into your graphics, representing wellness and peace of the soul. Custom cosmetic packaging boxes can make use of nature-inspired colors, scenery, patterns, and textures that make the customers feel connected to the environment. Such graphics in lipstick packaging and foundation boxes wholesale will help customers create a deep emotional bond with the makeup brand by displaying what it stands for.
How Brands are Incorporating Biophilic Designs
Some brands started this trend of biophilic designs and others just hopped on it to make profits. Following are the top 3 brands that are leading in nature-inspired designs:
Herbivore Botanicals: Botanical patterns printed in pastel colors are like the trademark of Herbivore Botanicals. Their minimalistic packaging exudes natural elegance.
Aveda: All cosmetic products sold by Aveda are plant-based and they have shown a commitment to sustainability. By only using recycled material for its packaging. This packaging is made pretty with biophilic elements.
Lush Cosmetics: Lush controls waste production in their end-to-end manufacturing and uses earthy tones to convey a sense of calm and wellness. Minimalism goes a long way if used properly.
Practical Tips for Creating Biophilic Custom Cosmetic Packaging Boxes
If you are a new brand in the cosmetic industry or just trying to revamp your packaging game, here are some practical tips you can use to achieve the perfect biophilic design.
Focus Primarily on Sustainability:
In order to get the full gist of biophilic designs, you must make your whole packaging eco-friendly. The material should be recyclable, reused, and biodegradable. Inks used to print on this material should also be sustainable. It would be better if you also print the ingredients of the packaging as well.
Incorporating Nature-Inspired Aesthetics is the Key
When you are done with the physical packaging, you should look into designs that actually represent mother nature in its true form. Customer should feel an instant connection to their environment and feel the cool breeze when they get a good look at the packaging. If your cosmetics include a flavor, it should be represented on the box as well.
Keep it Minimalistic & Clean
Strive for a minimalistic and clean look, only then you can spread a sense of wellness via design. Minimal patterns printed in earthy tones without clutter are the look you should go for. Layout should be clean and earthy references should be subtle. You can also survey in the USA before getting it printed in bulk and see how the people perceive your chosen design.
Tell A Visual Story
Whether you are designing lipstick packaging boxes or marketing foundation boxes wholesale, try to tell a story. You can incorporate this element via a storyline that describes your brand’s interest in nature and why it’s important to you. Buyers first inspect your packaging and then decide whether its sample is worthy of trying on their body. If customer’s beliefs align with your brand and the product proves to be good, then you will secure a purchase and hopefully a loyal client.
