Created the perfect cosmetics and now looking at how to get the perfect custom printed cosmetic packaging boxes? Look no further, this guide will tell you all the secrets of achieving perfectly curated cosmetic boxes that will boost your sales.
Importance of Custom Cardboard Cosmetic Boxes
Perfect custom printed cosmetic packaging boxes are as important as inventing a cosmetic product. It is an introduction to your brand and merchandise. Customers must feel a pull and irresistible urge to try the item within the captivating packaging. Custom cosmetic boxes should depict brand identity, the purpose of your product, and the status of your company. Keep in mind that two boxes of mascaras or lipsticks would be different if one is from a dollar store and the other is from a luxury brand. Packaging keeps the clientele separate and enhances the monetary value.
Tips and Tricks for Perfect Custom Cosmetic Box Packaging
Following are the top 10 industry tips and tricks that used to be a secret for achieving high-end custom cardboard cosmetic boxes.
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Showcase Your Brand Identity & Essence
Cosmetic packaging should showcase the brand logo, and its slogan and follow the brand’s color theme. The color theory should be analyzed before finalizing it because some colors evoke customers’ emotions, resulting in more sales. QR code for the brand’s website should also be added.
- Focus on User Functionality
User functionality is crucial in choosing the perfect custom cosmetic packaging because cosmetics are delicate. People don’t throw away packaging after just one use. So, you should be able to safely remove the item and place it back several times without the packaging falling apart.
- Make Use of Clear Windows
Clear windows are a must if you are designing a packaging box for a high-end cosmetics brand. It shows the buyers what they are getting and if it is meeting their expectations. Clear windows also give an illusion of luxury. People buy items they can see more than one enclosed completely in the box.
- Go Eco-Friendly with the Right Material
Sustainability is so important because landfills are covered with non-biodegradable trash. Custom cardboard cosmetic boxes would be the perfect solution because it is eco-friendly and not very expensive compared with bamboo, wood, or metal.
- Follow Futuristic Cosmetic Packaging Trends
Trends for packaging change after some time. So before finalizing a design, you must check the trends that are just starting to rise. These are the box trends that will be all the hype in the future. Even if you package an extremely high-quality makeup product in old packaging, sales will drop.
- Include 1 Unique & Eye-Catching Element
Packaging boxes should have the power to stop the wandering eyes of consumers. Holographic and metallic finishes offer a unique and eye-catching element like no other. They will surely make customers stop and look attentively. Custom inserts and thank-you notes also make the brand unique.
- Add Clear Labelling & Informative Elements
The typography on the custom printed cosmetic box packaging should be clear and easy to read. Font should be easy on the eyes and all ingredients should be listed. If your makeup brand is verified by an inspection authority, it should also be mentioned to increase authenticity.
- Utilize Embossing/Debossing for Enhanced Look
If you are a luxury cosmetics brand, you must emboss or deboss your company label on your product packaging. It changes the texture of cardboard and depicts opulence. Debossing gives depth and character to the packaging. You can choose whatever suits your brand better.
- Work with Experienced Packaging Designers
It is important to work with designers who have experience in designing packaging. Not every designer is capable of handling this task. You must see the designer’s portfolio before hiring, or you can hire Packaging Mines which already has a team of experienced and sophisticated designers.
- Test Prototype before Bulk Order
Sometimes things look good on screen but lack the appeal in real life. So, don’t forget to first test the prototype and then order in bulk, after you are 100% satisfied with the result.
To get sales and brand recognition, getting custom printed cosmetic packaging boxes is a must. Perfect cosmetics boxes would embody brand identity, be functional, be made of eco-friendly material, and have eye-catching elements. You can achieve this in affordable pricing by working with experienced and sophisticated designers at Packaging Mines.
